Red brick roots with urban energy
For those who have lived against the backdrop of the city – where concrete towers, steel beams and timeworn red-brick walls set the scene – the Industrial palette feels instantly familiar. It takes that raw, urban character and reimagines it for the modern home, offering all the grit and vibrancy of the city with the comfort of suburban living.
Moody tones meet timber, leather softens steel, and surfaces feel unapologetically authentic. This is a palette crafted for those who want their home to carry strength and honesty, while still inviting connection and everyday ease.
Industrial is for anyone who wants a home that feels bold and real – a space with edge, but also the warmth to live in every day.
– Homebuyers Centre Display Designer, Nadija Saluwadana.
Living with edge
The Industrial palette thrives on texture and contrast. Kitchens often become the anchor, with dark cabinetry setting a moody foundation against lighter benchtops that break up the weight. Charcoal tiles echo poured concrete, adding an unmistakable urban rawness, while open shelving and brick-bond splashbacks nod to warehouse character.
But it’s the layering of rugged and rustic elements that gives the style its timeless appeal. Distressed leather lounges, weathered timber tables, and metal furniture with a worn patina can ensure the space feels lived-in rather than stark. The result is a palette that keeps its bite but softens into a home that’s robust, character-filled and undeniably stylish.
We wanted this palette to be versatile – strong in its foundations, but easy to soften with styling that makes turns the coldness into cosyness.
For those who love the city
This is a palette for creatives, urban couples, and families who are drawn to the authenticity of exposed materials. It speaks to those who love a home with edge – one that balances utilitarian strength with a lived-in ease. Think entertaining in moody dining zones, quiet evenings framed by dark timber tones, or mornings lit by steel-framed windows.
Industrial suits anyone who wants their home to feel authentic – bold in spirit, but comfortable enough for everyday life.
Adding depth with upgrades
Upgrades strip away any notion that Industrial is just a rough mix of materials, transforming it into something bold and considered. Creamy-grey and warm-white stone benchtops add a sleek, architectural finish that softens the palette without diluting its strength.
Mosaic tiles sharpen the vision, bringing pattern and rhythm that feel distinctly urban, while timber tones keep the contrast alive, balancing cool, hard surfaces with a natural element.
This makes it easy to personalise the space – leaning into a clean, minimal contemporary vibe rather than the rawer edge you’d get with the standard tones of the scheme. It’s all about letting you make the palette truly your own.
Built on heritage
Industrial makes its strongest statement outside, where brickwork isn’t just a material but a feature in its own right. Traditional red brick celebrates the heritage of warehouse living – unvarnished, authentic and enduring.
For those who want more intensity, upgraded darker bricks push the palette further, adding drama and contrast while still honouring its industrial roots.
Discover more about this colour collection
This industrial collection takes that raw, urban character and reimagines it for the modern home, offering all the grit and vibrancy of the city with the comfort of suburban living. City living in a suburban setting.